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Emirates have the largest selection of entertainment in the Skies. There are up to 1200 channels of premium entertainment (Video on Demand). There has been proven effectiveness in Terms of recall; extremely captive and engaged audience.

It has an exclusive environment and has limited advertising slots available. The various selection of premium channel generate an average OTS of 1.7. The adverts served before content starts in all movies and TV featured content sections (Hollywood, Comedy, Drama, Documentaries, Arabic Cinema etc.) Emirates carry an approximate of 3.7 Million passengers per month.